It might seem obvious, but in
managing a business, it's important to understand how the business
makes a profit. A company needs a good business model and a good profit
model. A business sells products or services and earns a certain amount
of margin on each unit sold. The number of units sold is the sales
volume during the reporting period. The business subtracts the amount of
fixed expenses for the period, which gives them the operating profit
before interest and income tax.
It's important not to confuse
profit with cash flow. Profit equals sales revenue minus expenses. A
business manager shouldn't assume that sales revenue equals cash inflow
and that expenses equal cash outflows. In recording sales revenue, cash
or another asset is increased. The asset accounts receivable is
increased in recording revenue for sales made on credit. Many expenses
are recorded by decreasing an asset other than cash. For example, cost
of goods sold is recorded with a decrease to the inventory asset and
depreciation expense is recorded with a decrease to the book value of
fixed assets. Also, some expenses are recorded with an increase in the
accounts payable liability or an increase in the accrued expenses
payable liability.
Remember that some budgeting is better than
none. Budgeting provides important advantages, like understanding the
profit dynamics and the financial structure of the business. It also
helps for planning for changes in the upcoming reporting period.
Budgeting forces a business manager to focus on the factors that need to
be improved to increase profit. A well-designed management profit and
loss report provides the essential framework for budgeting profit. It's
always a good idea to look ahead to the coming year. If nothing else, at
least plug the numbers in your profit report for sales volume, sales
prices, product costs and other expense and see how your projected
profit looks for the coming year.

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